comms + pr

Do any of these roles intrigue you?

• designing graphics

• building a brand

• creating merchandise

• working with media + press

• sharing on social media

• writing blog posts

Then the communications + pr track is perfect for you! Here’s an overview of the tactics, strategies and fundamentals you’ll be reviewing during the campaign lab. >>>

basics of campaigns

All the essentials of political campaigns - we’ll begin with an overview of how the government works, the role of elections and the actual jobs of elected officials. We’ll do a brief introduction to every aspect of campaign committees and how they all intersect throughout the lifecycle of a campaign.

field fundamentals

A deeper dive into everything “field”, exploring traditional voter contact and engagement tactics, in addition to other methodologies employed by grassroots organizers, campaigns and advocacy groups. You’ll learn everything from navigating the voter file to structuring a thoughtful and emergent field plan.

digital organizing

The fundamentals of running digital campaigns, including digital organizing and mobilization techniques, data optimization and maintenance + authentic virtual voter contact.

branding, messaging + design

How to craft meaningful campaign communications, scripts and design elements that are engaging and powerful for your volunteers, voters + supporters.

community engagement

Traditionally a campaign’s strategy, scheduling and messaging for different constituencies in a community is relegated to one individual. We believe that authentic constituency engagement begins with each team member’s investment in an equitable community engagement plan.

campaign management fundamentals

As a campaign staffer, we all have a role in leading the campaign strategy, plan, activities, and team members to success. We’ll train you on how to be the best possible leader in your role on the team, and collaborate to create strategic tools that will help you and your team succeed.