candidate

So you want to run for office?

We are so excited to help you run and win! Here’s an overview of the tactics, strategies and fundamentals you’ll be reviewing during the campaign lab.

We tailor our candidate training to to empower you to be the best public servant you can be, both as a candidate and future elected official. We give you a thorough overview of every facet of campaigns, and then dive deep into what makes you the best candidate to bring the progressive change our community needs.

Here’s an overview of the tactics, strategies and fundamentals you’ll be reviewing during the campaign lab. >>>

basics of campaigns

All the essentials of political campaigns - we’ll begin with an overview of how the government works, the role of elections and the actual jobs of elected officials. We’ll do a brief introduction to every aspect of campaign committees and how they all intersect throughout the lifecycle of a campaign.

field fundamentals

A deeper dive into everything “field”, exploring traditional voter contact and engagement tactics, in addition to other methodologies employed by grassroots organizers, campaigns and advocacy groups. You’ll learn everything from navigating the voter file to structuring a thoughtful and emergent field plan.

branding, messaging + design

How to craft meaningful campaign communications, scripts and design elements that are engaging and powerful for your volunteers, voters + supporters.

finance + compliance

The most crucial and critical aspect of any campaign is its compliance with financial reporting and contribution laws. Campaigns that struggle to find an efficient, detail-oriented treasurer often find themselves spending much of their time and resources trying to avoid potential fines and legal challenges from obscure violations.

community engagement

Traditionally a campaign’s strategy, scheduling and messaging for different constituencies in a community is relegated to one individual. We believe that authentic constituency engagement begins with each team member’s investment in an equitable community engagement plan.

campaign management fundamentals

As a campaign staffer, we all have a role in leading the campaign strategy, plan, activities, and team members to success. We’ll train you on how to be the best possible leader in your role on the team, and collaborate to create strategic tools that will help you and your team succeed.

running for office

We have designed this training to empower candidates to be a team member, not a manager and executor. As a candidate, your most important role on the team is to focus on people you’re running to represent. We’ll help you reimagine the role of a candidate in the context of your campaign, work with you individually to personalize training on the skills you need to thrive as a candidate and help you build your team and your cabinet.